As we’ve talked before, the execution stage is where many lead generation and email marketing efforts fall short. Our last post touched on the challenges associated with executing a campaign, extrapolating and logging the relevant data (from an outbound campaign) and applying the knowledge gained in a meaningful way.
Here are some suggestions for overcoming those challenges: Read the rest of this entry »
There are a lot of challenges small to mid-sized businesses face when it comes to sales and marketing — from how to best connect with prospects to how execute a full scale territory management plan and sync their marketing and sales efforts in a well orchestrated effort to bring in new business.
LeadGen falls into the latter category. While most managers will agree that lead generation marketing is an important part of building a pipeline, organizations often struggle with Read the rest of this entry »
If you skim the web, you will find numerous articles and blogs expounding on the fact that marketing and sales folks just can’t seem to get along and telling you why and how they should.
This post is going to take this one step further, go out on a limb and wildly suggest that Read the rest of this entry »
When it comes to business-to-business email marketing for lead generation, marketers have a lot of touch points to consider. Is the content relevant? Is the subject line compelling? Is the call to action benefits-focused and positioned correctly on the page? Is the landing page designed to convert? What follow up procedures are in place after the lead is captured?
Before considering all of the above (however important and relevant these points are) marketers need to focus on their list. Because, Read the rest of this entry »
What does it take to win in business (lead generation marketing in particular)? The same three elements it takes to win at anything: Strategy, Tactics and Execution. Miss any part of that equation and Read the rest of this entry »
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