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We’ve all heard Albert Einstein’s famous quote that insanity is doing the same thing over and over again and expecting different results. And really… who hasn’t chuckled and thought, “It sure doesn’t take a genius to figure that one out!”

Ironically, however, common sense though it is, that definition of insanity is a trap that most of us have fallen into more than once.

But (cutting us all some slack) sometimes we fall into the insanity trap because the way we are doing it has always worked in the past. Then, while we’re not looking, the rules change… some new technology or piece of equipment is introduced… the marketplace evolves… a new competitor arrives on the scene… and the process that worked so well before is now obsolete, we just haven’t caught on yet. Read the rest of this entry »