It’s no secret that things work better when people work together. Oftentimes the perception is that collaboration helps drive performance and results. That’s only part of the story. It also works in reverse order – performance Read the rest of this entry »
Marketers are told time and time again that the first order if business is KNOWING YOUR CUSTOMER. You can write fabulous content, lay it out in a beautiful spread and send it out via multiple channels, but if Read the rest of this entry »
In our July 2010 article Finding and Hiring Great Salespeople we talked about the fact that the best salespeople possess a high energy level, have an internal drive to succeed, have a good grasp on the science of listening, have a tendency to think outside of the box and have Read the rest of this entry »
When it comes to business-to-business email marketing for lead generation, marketers have a lot of touch points to consider. Is the content relevant? Is the subject line compelling? Is the call to action benefits-focused and positioned correctly on the page? Is the landing page designed to convert? What follow up procedures are in place after the lead is captured?
Before considering all of the above (however important and relevant these points are) marketers need to focus on their list. Because, Read the rest of this entry »
At NuGrowth Solutions, not only do we create great content, we like to share great content written by others. For that reason, when we see an article we like that we feel has value to our general audience we will pass it on.
Take Dave Logan’s BNET blog post Eliminate Your 3 Biggest Time Traps for Good , for example. Read the rest of this entry »
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