January 2012
The Evolution of the Virtual Sales Model
From virtual storefronts to virtual apps to virtual sales and marketing, the world is changing – particularly when it comes to how things are bought and sold. And while the charge was initially led in the B2C spectrum, B2B is not far behind.
Cloud based tools like salesforce.com, Dropbox and GoToMeeting make it possible to work effectively anywhere, any time. Smart companies are relying on Inside Sales more and more heavily to handle functions that until recently were left to their “more expensive” field counterparts. And, with this shift, the idea of a virtual sales office is…. [full article]
December 2011
Happy Holidays from NuGrowth
Warmest holiday wishes to you and yours…. [e-card]
November 2011
Who is NuGrowth Solutions Anyway?
NuGrowth Solutions is a team of innovative, seasoned business development professionals passionately committed to helping you grow your business through outsourced marketing and sales services.
We have an extensive collection of articles here in the Library on a number of sales and marketing topics that we wanted to share. Check out the Blog as well for up to date insights on the ever-changing sales and marketing landscapes. Because, no matter how much you know, there is always room for GROWTH.
October 2011
CRM Done Right
Done correctly, CRM is about discipline – the discipline to record key information about customers and prospects, to analyze and interpret that information and to act upon what you have learned. It’s also about results – about having real-time data at your fingertips and being able to move on a dime if you notice things are trending in a new direction…. [full article]
September 2011
Identifying CRM Challenges
Since it first swept onto the scene over two decades ago, Customer Relationship Management (CRM) software has become increasingly more mainstream. More and more companies are using it as a means to track key data, log conversations with prospects and clients, share knowledge across… [full article]
August 2011
Creating a Roadmap for Consistent Sales Growth, Repeatability and Scalability
When it comes to getting to from point A to point B, the navigational process has evolved considerably over the years. While early settlers looked to the sun and the moon for guidance, nowadays we just turn on our GPS, plug in the address of our destination and mindlessly follow directions. The only hitch? [full article]
June 2011
Email Marketing Campaign Delivers Over 100% Return on Investment
Allegiant Marketing Group (AMG) is a full service direct mail company located in Oklahoma City, Oklahoma. Founded in 2000, the company has expanded exponentially and is now doing over six million dollars in sales annually.
Their unique approach to direct mail extends beyond design, printing and mailing, to encompass full program management, creative marketing research, influential messaging and uniquely targeted lists. [full article]
May 2011
Capitalize on Leads, Drive Sales & Increase Your Close Percentages
Done correctly, lead generation is about creating opportunities for b2b sales growth. It is about uncovering leads – finding real people or companies who have a need for your goods and services, capturing their information and [full article]
March 2011
Change is inevitable — Make it Work for You
Change is inevitable – good, bad and everything in between. The trick is to have the ability to recognize it, the flexibility to adapt to it and the foresight to jump out ahead of the curve and create it yourself.
February 2011
8 Steps To Lead Generation Success
Effective lead generation campaigns are a critical component of any good sales organization’s tool chest. Done right, you will increase the productivity of your sales force, drive sales, and see positive ROI.
January 2011
Buy Vs. Build – Approaches to Grow Your Sales
If you have a viable product or service, don’t want to divert resources to explore new markets, and are in need of speed to market, outsourcing might be the right choice for your organization.
Hit sales goals, gain market share, and grow your business faster, by leveraging the pace and purpose of a results-oriented, mature sales and marketing organization dedicated exclusively to new business acquisition through inside sales, business development, and lead generation marketing.
December 2010
Happy Holidays from NuGrowth
May your holidays be filled with health, happiness, peace and prosperity.
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October 2010
Six Steps to Results Driven Marketing
Effective lead generation campaigns are a critical component of any good sales organization’s tool chest. Done right, you will increase the productivity of your sales force, drive sales, and see positive ROI.
Can you say, “I am executing the perfect, affordable marketing campaign that will double my business in the next 12 months,” and mean it? Don’t waste time and money on ineffective marketing. Be selective and strategic with who you target and how you approach them. Read on for SIX STEPS to implementing a push-pull drip marketing program that works.
September 2010
Capitalize on knowledge to create opportunities
Nowadays there is increased pressure to compete in the global economy. Customers are price shopping and demanding faster service. Competition is fierce with more and more players entering the marketplace.
August 2010
TEAMWORK – Fostering an environment where “WE” is more important than “ME”
You’ve got a great product or service and have systematically hired the best sales talent out there, but sometimes that just isn’t enough. If your sales are stagnant, your team building and execution strategies may not be working as well as they should.
Be prepared to take your business to the next level.
July 2010
Finding and Hiring Great Salespeople
Jack Welch wrote that, “Hiring good people is hard. Hiring great people is brutally hard. And yet nothing matters more in winning than getting the right people in the field.”
We believe that finding and retaining the right people is a matter of understanding the key characteristics of top salespeople, knowing how to recognize them in an applicant, fully understanding the requirements of the position, and matching skill sets to the job at hand.
June 2010
Seven Inexpensive Ways to Foster Innovation
From McBassi & Company comes this perspective on the significance — and rarity — of innovation in today’s business environment. Where does it come from? And how can leaders increase the likelihood it will occur?
Here are seven simple suggestions to foster innovation in your organization…
March 2010
Learning to Change: Capitalizing on a Sustainable Competitive Advantage
As Josh Bersin blogged in The Business of Talent, “If you accept the fact that change is one of the biggest issues a business faces, then the ability to continuously adapt to change is one of the most important parts of a long term business strategy. Unfortunately, many organizations don’t internalize this.”
We believe a learning culture gives any organization an advantage in the face of change…
February 2010
Net Success with Social Media: A Practical and Potentially Profitable Approach for Business
Last month’s article on social media elicited lots of questions. So we asked networking pioneer and practitioner Dan Harris to take us all to the next step by providing processes and structure we can all learn and do. Find out why Harris says, “Systematically capitalizing on social media is pure common sense.”
January 2010
Stepping into the World of Strategic Social Media
Like you, we’ve heard all the hype, read articles and postings, played with personal accounts and wondered who really cared what strangers had for breakfast…
What we hadn’t done was begin to test the business communication potential of social media from a strategic perspective – until this month, that is. In January we tried an experiment using Facebook™ to reach prospects in a relatively conservative field, and in just three days were more successful than we ever imagined…
December 2009
Happy Holidays
As a whirlwind year comes to a close, we gratefully pause to thank our clients and wish you all the blessings of the holiday season.
November 2009
Take time to give back… The Timmy Foundation
Sometimes it seems like we are all moving at Mach II with our hair on fire. But we have found that taking time to give back enriches our lives and helps us move from success to significance. This month we’d like to share some information about the Timmy Foundation, an extraordinary organization founded by a former pro wrestler who is now a doctor living his passion.
We consider ourselves very fortunate to work with them as part of our philanthropic commitment.
October 2009
What do you want?
No, what do you really want for yourself or your organization? Whatever it is, there’s no easy road there. Discipline and it’s corporate counterpart, structure, are the means to that end. And since your greatest resources are your people, when you invest in developing their discipline you’re ultimately investing in your organization’s success.
September 2009
Belief, trust and authentic leadership
In today’s tough economic market, leaders of organizations understand that their challenges are often greater, and more delicate, than those faced by their predecessors. Many of these challenges begin with employees’ engagement and their trust in top management. Do we, as leaders, understand what impact this can have on the success of our organization? Would you follow you?
August 2009
Software Sales Synergy for SIS
Strategic Insurance Software had a great product, but was not realizing results commensurate with their huge market potential. According to COO Mark Miller, “For less money than we were spending for inside sales, NuGrowth created the sales team and systems for SIS that are more successful in generating business than we could ever be.”
May 2009
Are you leading the way?
Chances are, your organization is not the same now as it was when you joined it. And, chances are, it is not where you’d like it to be. As the leader, you can better direct its future, and grow its people along the way.
April 2009
So what’s your website doing for you?
In today’s survival-of-the-fittest business environment, your website can make the difference. Our primary goal is to increase clients’ effective use of the Internet in support of customer acquisition and retention. Don’t just let nature take its course.
March 2009
The phone will never be replaced…learn to use it well.
The phone is still the number one tool for great sales success…all sales start with a phone call. Anyone can dial a phone, but not everyone knows how to use it strategically. The right training can exponentially increase the effectiveness of phone outreach, right from the very first call. With no relationship, an outbound sales person has 15-30 seconds to present a compressed summation of the “value-added proposition” on the initial call: who he is, whom he represents, how the company helps clients, and why he’s calling.
February 2009
Above the noise of cautious confusion, there is an emerging voice that says, “Carpe Diem.”
Now is the time to move. Let everyone else pull back, but I’m investing in new business development and growing my sales efforts so that when things do turn, I’ll have a healthy market share. Organizations with this perspective know that to capitalize on the current environment they must martial the best resources and move quickly. Because timing is so critical many are taking the initiative to outsource key components to accelerate sales performance and improve results.
January 2009
Effective email marketing
“Email marketing is one of the most effective ways of reaching current and prospective clients with specific, measurable results. Effective email marketing can help an organization position itself within its area of expertise and show leadership by sharing what it knows.”
December 2008
One clients perspective on breaking out of the mold
“If you’re a product or service driven company, and you want to increase sales but you’re not sure how to do it, talk to NuGrowth. They can make it happen for you.”
November 2008
NuGrowth helps grow Cello-Poly
“Cello-Poly had strengths, but that didn’t mean we were taking advantage of them. NuGrowth bridged the gap. They helped us ask the right questions, put the right people in the right positions, put the best systems in place, and make use of them. They helped us capture our knowledge base and taught us to share it. And they brought discipline and structure to sales. All of that contributes to us being the experts. And buyers are going to depend on the experts.”
October 2008
We needed more clients.
We said, “Here’s what we want to do; help us get there,’ and they did. NuGrowth took on our need, then showed us how to do it, which is always what I’m looking for in a partner to help grow our business.”
